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Made to Stick : Why Some Ideas Survive and Others Die

One of the most important roles we can play as entrepreneurs is to inspire and motivate, evangelizing our ideas to recruit partners, employees, customers and capital.  It’s a 24/7 job and mastering...

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Big Ideas From SWITCH by the Heath Brothers

One of the biggest challenges entrepreneurs have is managing change – for prospects, customers and employees.    Using research studies and integrating ideas from top authors with related insights, the...

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